Years ago I would scratch my head when clients hired me to photograph the annual incentive rewards trips for their top performing employees. Beyond giving trip participants beautiful photos of themself enjoying luxury accommodations in a spectacularly gorgeous location, I figured the images had otherwise limited use. I mean, wouldn't using my images in communications be like pouring salt in the non-attendees' wounds?

Then one of my clients educated me on how badly I was wrong. 

Corporate incentive trips help organizations drive success by showing top-performing employees they're important and appreciated. Beyond that, an appealing rewards package can attract top talent to your company, keep high performers from jumping ship, and motivate everyone to go the extra mile. 

It's one thing to say you value hard work. It's another thing to spend tens of thousands of dollars taking employees on trips they otherwise might not consider taking. Not only will the photos be cherished by the employees in them, the images also will inspire and motivate their colleagues who see the photos. Incentive travel has the power to boost employee morale, build bonds among team members, encourage loyalty and drive productivity.